If you were to ask someone to define Wi-Fi, it’s likely that they’d reply by saying it enables the internet. While that’s clearly true, this technology is evolving rapidly. Every single day, new tools and functionalities are being realised. A great example would be presence analytics.
Presence analytics uses Wi-Fi to help companies gain a better understanding of how users travel across a campus (Or even a city) and what useful data can be taken from a network to enhance how people engage with the environment. With it, operational staff can get a better insight into their residents across metrics such as frequency on campus, people bottlenecks and how to direct guests from A to B.
In the retail world, presence analytics and wayfinding solutions have become a common part of digital transformation plans. The general consensus is that, by utilising this technology, retailers are able to improve product and service experiences for consumers. Store layouts being the best example. However, there’s also a great deal of potential in sectors like education and build to rent.
Real-time analytics and marketing tools are already used frequently in a range of areas. Not only are building operations managers using them to improve resident engagement and security for visitors, but city officials are also implementing Smart City initiatives with better services and better designed built environments for citizens.
For example, City of York Council has been using an analytics platform to identify the city’s most popular tourist destinations and how people get to them. By using footfall and dwell time data generated by such software, the council’s marketing department is able to deliver more relevant campaigns and spend budgets appropriately.
The capabilities of this technology could easily be recognised in student halls of residence and apartment blocks. In these environments, shared living is common - building owners could use analytics technology to determine how best to enhance resident experience. Identifying the quietest time to use the gym, cafe or bar or the best time to use communal study areas.
Packed with location technologies such as GPS and Bluetooth Low Energy, mobile devices are a great way to find your way around a new environment. Considering the fact that university campuses are usually large and bustling places, it’s easy to get lost!
However, students, staff and visitors could easily use wayfinding technology to navigate difficult campus plans. Underpinned by Wi-Fi, Bluetooth and beacon technology, it can be integrated into existing software and Guest Wi-Fi services easily and provides interactive, turn-by-turn directions.
But analytics and wayfinding solutions aren’t just about helping students get around campuses. Officials can even use them to highlight emergency exits and meeting points, which improves security and safety. The idea here is when an emergency situation unfolds, people can get to safety points quickly with the help of their mobile devices.
It’s possible to improve accessibility too. For disabled people, finding suitable facilities - such as tailored toilets and wheelchair ramps - isn’t always an easy task. However, through wayfinding apps, these can be clearly mapped. The same could be said for visitors, who may not know where receptions and other interest points are located.
The general aim of this technology, though, is to automate information and marketing processes. After installing location-based hardware like iBeacons around campuses, facilitators could automatically send messages to certain users. For example, if a particular room or service is to be closed due to maintenance, a student could get the memo when they walk past. These are only a few examples, but they prove just how exciting analytics and wayfinding solutions are.
Smart Fibre Infrastructure™ (SFI™)
Glide Residential’s SFI™ is a full fibre, landlord broadband solution that provides a fast and simple way to cable a building, specifically designed for the build-to-rent (BTR) sector. With SFI™, buildings are future-proofed for the next 25 years, as there are no restrictions on what can be delivered via fibre. SFI™ also enables the provision of many smart technology services such as Wi-Fi controlled lighting and heating, door entry, CCTV, digital signage, smart metering, and SkyQ. SFI™ helps add rental value, whilst reducing operational costs, and is designed with developers, landlords, and their residents in mind.
Managed Internet Service
With Glide Residential, you can also benefit from a fully managed internet service for private rented residents and fully managed internet solutions. What this means is everything is managed from the cabling, to launch, to ongoing 24/7/365 support. Complete managed broadband services from a single provider. The network is monitored around the clock to ensure everything is running smoothly, and each customer has their own dedicated service manager as one single point of contact to provide everything you need.
Get in touch with a member of our team to find out how we can enhance your build-to-rent (BTR) development. Call us on 03333 800 800 or drop us an email at firstname.lastname@example.org, or find out more details on our website https://glidebusiness.co.uk/residential/service/smart-fibre-infrastructure
No time to chat? Get a Quick Quote for your build-to-rent development here. https://glidebusiness.co.uk/sfi-quick-quote